OVERVIEW

İşCep and isbank.com.tr are both products of Türkiye İş Bankası, one of the leading and most-used banks in Turkey with over 10 million users worldwide.
THE CHALLENGE

Designing a 10-second banking concept for 10 million users with 10 million different user experiences.
THE TEAM AND MY ROLE

•  UI Designer (Myself)
•  UX Designer
USED TOOLS & WORKING PLATFORMS

•  Sketch, Adobe After Effects, Adobe Premiere Pro
•  iOS and Responsive Web
MY PROCESS
Research
In order to come up with innovative ideas for a new banking experience, I have worked with our UX designer and did a research about FinTech trends like BankingTech and WealthTech.

Pain Points
•  Old look & feel of the UI, doesn't reflect today's technology
•  Users' focus gets shifted towards other apps easily
•  Some user flows take sheer amount and users leave in the middle of sessions
•  Designing a new concept without reducing a set of 380 actions on the mobile app

Feature Ideas
•  Onboarding flow by rating to learn user patterns and use that data to feed into AI for smart suggestions
•  Leverage AI to analyze user patterns to predict their actions before starting the app
•  Personalized main dashboard experience with smart suggestions and actions
•  Using user’s significant locations and CarPlay integration to suggest topping up their highway toll card (OGS) in a smart way
•  Predicting and presenting relevant login screens (retail or commercial accounts) to the user, according to their usage habits during the day with date, location and usage patterns
•  Directing users with relevant predictions and smart budget planning about sustaining and maintaining their life and helping them invest in their future
Onboarding flow by rating to learn user patterns and use that data to feed into AI for smart suggestions concept
First: Using significant locations and CarPlay integration to suggest topping up highway toll card (OGS) concept
Second: Predicting and presenting relevant login screens (retail or commercial accounts) concept
Personalized main dashboard experience with smart suggestions and actions concept
Directing users with relevant predictions and smart budget planning about sustaining and maintaining their life concept
Concept Design & Prototyping
Designed the concepts according to four different personas and generated prototypes for the stakeholder presentation in order to get input for our concept and ideas. I have designed a reusable design system for the concepts and later on, similar components were used in the new İşCep mobile application.

Alternative UI concept ideas
SUMMARY AND LEARNINGS

•  The concept design process had taken about a month to complete to meet our presentation deadline. The stakeholders were pleased about almost every feature concept we had came up for them.
•  Designing new concepts and features for a corporate bank and being appreciated by the company itself have given me a great pleasure.
•  Very happy to have worked for such a teaching concept design project, it gave me a great know-how of mobile and web applications design for banking.
You could read more about the new İşCep banking experience on Commencis' website.
Back to Top